Pre-Launch Marketing Campaign
As we developed our new dropshipping application, we implemented a comprehensive pre-launch marketing strategy. This strategy aimed to educate potential users about our services, familiarize them with the platform, and build anticipation ahead of the official launch.
Objectives
- Develop a Cohesive Visual Identity: Create a strong and unified visual identity that aligns with the brand’s values and appeals to the target audience, to be used across all pre-launch and launch materials.
- Design an Engaging Teaser Landing Page: Craft a compelling teaser landing page that introduces the dropshipping service, highlights key features, and encourages user sign-ups. Ensure the design is intuitive and reflective of the new visual identity.
- Create Educational Content: Design informative and visually appealing content that educates potential users about the benefits and functionalities of the dropshipping service, facilitating a smoother user adoption post-launch.
- Optimize User Experience: Focus on usability testing with a select group of potential users to gather insights and make necessary adjustments, ensuring the service is user-friendly and meets customer expectations.
- Integrate Branding Across All Touchpoints: Ensure that all pre-launch communications, from email campaigns to promotional materials, consistently reflect the newly established visual identity and messaging framework.
Cohesive Visual Identity
We are in the middle of designing the user interface (UI) for our application, which isn't ready to be shown publicly yet. This part of the process requires careful and detailed planning. Our focus is on keeping the UI design simple and clear, while also mixing real-life photos with illustrations to create a visually pleasing and consistent look that matches our brand.
Teaser Landing Page Design
The primary goal of the teaser landing page is to generate interest and capture early sign-ups for our new dropshipping app. This page serves as the first touchpoint for potential users, introducing them to the concept and enticing them to learn more
Retailers and Vendors (Web/Mobile Version)
In the initial design phase, we developed both web and mobile versions of our teaser page, featuring separate tabs tailored to two distinct user groups: retailers and vendors. We adopted a simple and modern design aesthetic that aligns seamlessly with our newly established visual identity. This strategic design approach ensures consistency across all devices and enhances user comprehension of our dropshipping service. The intuitive layout of the teaser page is designed to pique user interest and encourage sign-ups, fostering anticipation effectively.
Teaser Landing Page Design - Vendors
Impact
The teaser landing page successfully increased awareness about the upcoming launch and helped to build a substantial pre-launch user base. The analytics from the page provided valuable insights into user preferences and behavior, which were used to refine our overall launch strategy.
Landing Page Design (Post-Launch)
Following the launch, the original teaser page was redesigned into a landing page titled "About Dropshipping." This redesign was necessary to incorporate a video explaining our services and to update several aspects of the service presentation. The post-launch landing page underwent a comprehensive design renewal to enhance both functionality and visual appeal.
Examples of Digital Advertising Campaign Designs
This section showcases examples of images used in various ads, including Google display ads and social media ads. Since these ads were introducing dropshipping for the first time, the design focused heavily on overall branding. These digital ads played a crucial role in raising awareness about dropshipping and were key in promoting the service.
Conclusion and Results
Prior to the launch, we established a promotional site in February 2022 to gauge interest in our forthcoming dropshipping app. The site featured an email subscription option that garnered an overwhelmingly positive response, with over 5,000 users registering their interest. This enthusiastic reception served as a strong indicator of our platform's potential success.
Following the launch, we integrated a new video and updated service information on the landing page, significantly enhancing its functionality and visual appeal. User feedback has been exceptionally positive, consistently highlighting the page's informative content and streamlined design. These improvements have not only deepened user understanding but also significantly increased engagement rates, reinforcing our commitment to providing a user-friendly experience on our platform.